Maximizing your property’s potential to appeal to today’s buyers

If there is one thing I have learned through this wavering economy, it is this: People are looking for a value — the right property at the right price. Over the past few years, difficult decisions have had to be made, jobs have been lost and businesses have failed, but people are resilient. Many have used a downturn as a reason to take a chance on their dreams, whether that’s starting a new business or just remembering that, frankly, money and security aren’t everything.

While people are taking chances, they’re also looking for the right price to do so. When you’re committing to the advantages and risks of new opportunities, the circumstances have to be right. At one of our recent auctions in Maine, we sold a commercial property and some residential lots. Over the course of the two-day event, we had 17 registered bidders from seven states and 30 registered bidders also from seven states, respectively, representing territory from Maine to Florida and Texas. People are still looking to buy.

If you’re trying to sell a property in today’s market, know that buyers are out there, as our auction last week was even further evidence of. They’re looking for the right circumstance, but the important factor is that they’re looking. It’s about finding the best way to reach them that leaves both of you satisfied with the deal you make.

My advice?

  • Find what makes your property unique — why someone should buy from you over anyone else, and use that.
  • Be reasonable with your expectations. What you were willing to splurge on in a property may not be as important to another buyer.
  • Be patient. Buyers are looking for the right property, not just any property.

What are you looking for in today’s market? And what action are you taking to reach your goals?

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~ by Craig King on September 7, 2010.

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