How a new year can change your business plan

Now that the holidays have slowed down and most of us are enjoying a relaxing Saturday bringing in the new year, I’m left with a lot to think about, as I’m sure you are too. A new year brings new plans and new opportunities for all of us, and I’ve spent a lot of time thinking about what I can do better in 2011.

When it comes to selling real estate, there is really only one way to grow your business: one sale at a time. While some sales — and some years, too — are better than others, it’s the accumulation of every detail that molds a successful career.

Those details are so important. There’s much more that goes into closing on a property than just signing the papers. It’s every helpful moment along the way. It’s answering questions, even the tough ones and the ones we don’t like, honestly. It’s marketing. It’s quick turnarounds and making sure your current customers are pleased because it’s also knowing that word-of-mouth advertising and repeat customers can be the most important parts of your business.

That’s not only true in the real estate business, though; it’s also key in every business from car sales to promoting restaurants or conferences. Think about it. What’s going to persuade you to eat at a restaurant more: a billboard you pass on the highway or a friend telling you how great it is and a parking lot full of cars? Remember in 2011 that satisfied customers are some of your best advertising.

It’s the time of year where we are looking back and reevaluating every step of our business. What can we do better? What do we need more of or less of? How did we improve this year? At J. P. King, we’ve accomplished a lot in 2010. We’ve seen a rise in luxury properties, hopefully indicating a little bit of a real estate recovery, and we sold almost 18,000 acres of land this year.

I’d love to hear from you. How have you adjusted your business model for the upcoming year? What kind of goals have you set for yourself and your company, regardless of what business you’re in?

Happy 2011.


~ by Craig King on January 1, 2011.

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